Going Professional · Module Six

Getting Found

Being good is not a marketing plan. Neither is posting every day.

Before we start

The mistake almost everybody makes

Readers assume the problem is visibility. Not enough people know I exist, so I need more followers, more posts, more reach.

Usually the real problem is a different one. People do see them, and they cannot tell what they would be buying, or who it is for, or why this reader rather than the four hundred others doing the same thing on the same app.

So we do positioning first, because marketing an offer nobody can describe is just shouting.

Lesson one

Tarot readings for everyone is not a position

If you try to be for everybody, you are choosable by nobody. A person deciding whether to spend sixty pounds on a stranger is looking for evidence that you understand their particular situation, and everyone is not evidence.

A position is five answers you can say in one breath. Who you are for. What they bring you. How you work. What they get. And who would be better off elsewhere.

That last one frightens people, and it is the one that does the most work. Saying I do not do mediumship or I am not the reader for you if you want a prediction makes everything else you say believable.

Build your one line

Fill these in and watch the sentence build. Keep every answer short and ordinary. If a stranger would need it explained, it is not right yet.

Your one line

Lesson two

Your own style, not a copy of somebody else's

You met this in module one. It matters more here, because this is where the temptation lives.

You will find a reader doing well and you will start to sound like them. Their phrases, their pacing, the way they set their table up, the look of their posts. It feels like learning from the best and it is not, because audiences can smell a tribute act and you will never be the better version of somebody else.

Borrow standards. Never borrow a personality.

Take their work ethic, their production quality, their consistency. Leave their voice alone. What you actually have that they do not is the way you personally explain things, and that is the only thing that cannot be copied off you.

Lesson three

Where readers actually get work

Honest list, roughly in order of how much paid work it produces for most readers. This will annoy the people who have spent two years making videos.

People who have already read with youBy a distance the biggest source. A client who felt properly looked after comes back and brings people. This is why modules two, three and four matter more than this one.
Word of mouth and referralsSecond, and it costs nothing. Ask for it directly after a good reading rather than hoping.
Local and in personFairs, markets, shops, venues, wellbeing days. Slow, tiring, and it produces real clients rather than watchers.
SearchPeople typing what happens in a tarot reading, or tarot reader in your town, are much closer to booking than people scrolling. A findable website answers these.
EmailA list of people who asked to hear from you is worth more than ten times the number of followers, because you own it and nobody can switch it off.
PartnershipsWedding and event planners, therapists, shops, venues. One good relationship can outperform a year of posting.
Social mediaReal but slower and noisier than people think, and it works best as the thing that makes the other six easier rather than as the whole plan.
Paid advertisingLast. Only once a booking page already converts people who arrive on it. Advertising a page that does not work just buys you proof it does not work.

Four more routes come up constantly and readers ask me about all of them. Here is the honest position on each, including the two I would not choose myself.

Renting a room in a shopBookshops, witchy shops and wellbeing centres will often rent you a room by the day or take a cut. Genuinely good. You get footfall you have not paid to build, a professional space that is not your home, and the shop vouches for you by letting you in. Check what they take, who handles bookings, and whether you can keep your own client list.
In person eventsFairs, weddings, parties, corporate days, wellbeing events. Real money and real clients, and the fastest way to meet a hundred people who have never heard of you. It is also the most tiring work in this job, so set your minimum fee properly, from module five.
Tarot phone linesThey exist, they pay per minute, and readers do use them to fill quiet weeks. I do not work on them and I would not recommend them, but you should know why rather than take my word. The pay per minute model rewards keeping somebody on the line, which is the opposite of everything in module three. You do not own the client, so nothing you build there is yours. And the terms are usually written entirely in the company's favour.
Live readings on social mediaAlso real, and some readers build an audience this way. Again, not for me. You are reading personal material in public, where you cannot control who is watching, what gets clipped, or how somebody feels afterwards. Everything in module four about distress and confidentiality gets much harder when the room has four hundred strangers in it. If you do it, decide your rules in advance and say them at the start.

The free reading trap

An account built on free readings collects people who want free readings. They are lovely, they are loyal, and a great many of them will never pay you, because the thing they came for is already being given away.

Daily card meanings have the same problem in a different shape. They mostly attract other readers and learners, not clients. That is fine if what you sell is teaching. It is a slow disaster if what you sell is readings.

Decide which audience you are building before you build it.

Lesson four

Five jobs a post can do

Most readers post one kind of thing forever and wonder why nothing converts. Every post should be doing one of these five jobs, and you should know which one before you make it.

Bring the right people inTake a common misunderstanding about readings and correct it.Example. What people think happens in a reading, and what actually happens.
Show how you workDemonstrate the method on something invented, never a real client.Example. Turning a vague question into one you can actually read.
Build trustShow your judgement, especially about difficult things.Example. What you do when a hard card comes up, and why you do not dress it up.
Answer the hesitationSay the thing stopping them booking before they have to ask.Example. What a first session is like, how long, what happens if they cry.
Ask for the bookingPlainly. What you offer, what it costs, where to click.Example. Three slots left this month, sixty pounds, link in bio.

If you never do the fifth one, you will have an audience and an empty diary. If you only do the fifth one, you will have neither.

Say what happens next, every time

A post with no next step is entertainment. It does not have to be a hard sell. Book here, or ask me anything about this, or the full version is on my website. One line, every time.

Lesson five

Writing a post that gets a booking

Job five from the list above is the one readers are worst at. They can teach, they can be interesting, and then when it comes to asking for the booking they go shy and post a card of the day instead.

A booking post is four lines and it always does the same four things in the same order.

  1. Name the situation, so they recognise themselvesNot a general truth about life. A specific moment they are living in right now. If they do not think that is me in the first line, nothing after it matters.
  2. Say what you actually do about itPlainly. What the session is and what it is for. This is not the place to be mysterious.
  3. Answer the one thing stopping themPick the real hesitation, not a fake one. Usually it is feeling silly, being told something frightening, or not knowing what happens.
  4. Tell them exactly what to do nextOne step. Where to click, what it costs, how long it takes. Never two options.

Build a booking post

Four lines. Write them in your own voice, plainly, and watch it assemble. Then read the checks underneath.

Your post

Treat this as a shape to test, not a magic spell

No order of words makes somebody buy something they do not want. What this does is stop you hiding the offer, which is the actual problem. Write it, post it, and watch what happens over six of them rather than one.

Lesson six

Knowing what actually works

Most readers cannot tell you where their last ten bookings came from. That means every decision about where to spend their time is a guess, and usually the guess is whichever thing felt busiest.

Two habits fix it, and neither needs software.

  1. Ask every single client how they found youOne box on the booking form. Where did you hear about me. Not optional. This one question tells you more in three months than any amount of analytics.
  2. Write down six numbers once a monthEnquiries. Bookings. Money in. Money out. Hours spent on marketing. And the source that produced the most bookings. Half an hour, same day every month.

After three months you will know something concrete. If forty people landed on your booking page and two booked, that is a booking page problem, not a visibility problem, and more posting would have made it worse.

Followers are not the number

You can have ten thousand followers and an empty diary, and nine hundred followers and a full one. The number that matters is bookings, and the number underneath that is which route they came from.

Lesson seven

Being findable when somebody is actually looking

Social media reaches people who were not looking for you. Search reaches people who were, and those are the ones who book.

Write for the words real people type, not the words readers use with each other.

Reader languageIntuitive guidance, energetic alignment, soul path activation.
What people actually typeWhat happens in a tarot reading. Tarot reader near me. Online tarot reading UK. Is a tarot reading worth it. Tarot reader for a hen party.

Your website needs eight things and nothing else is urgent.

  1. A page for each thing you sellOne page per service, with its own plain title. Not everything squashed onto a homepage.
  2. The price, visibleMaking people ask loses you the nervous ones.
  3. What actually happensHow long, how it works, what they will leave with. This answers the real fear, which is looking silly.
  4. Real testimonialsWith permission, in the client's own words, identity protected.
  5. Your one line from earlierAt the top, where a stranger sees it in two seconds.
  6. An obvious booking buttonOn every page, above the fold, that works on a phone.
  7. Your terms and privacy noticeLinked, plain, and agreed at the point of paying.
  8. A way to reach you that is not a personal numberA business email at minimum.

The test that finds everything

Hand your phone to somebody who does not know your business. Ask them to find you, work out what you sell, decide if it is for them, and book. Say nothing while they do it. Every place they hesitate is a place you are losing people, and you will learn more in four minutes than in a month of posting.

One local point. A Google Business Profile helps enormously for searches with a place name in them, but the eligibility rules are about whether you meet customers in person, so check them rather than assuming every reader should have one.

Lesson eight

What you must never say

This is the part of marketing that can actually get you into trouble, and tarot is a watched category.

UK advertising rules take a dim view of anybody promising outcomes through psychic or spiritual services, and of anything that plays on the fears of people who are worried or grieving. Consumer protection rules are also clear about invented reviews.

Never in your advertising

Guaranteed results, guaranteed accuracy, or anything with the word guarantee near it.

Promises to bring somebody back, remove a curse, fix a marriage or change somebody's luck.

Anything that suggests a reading will improve their health, wealth or legal situation.

Fear as a hook. Warnings about what will happen if they do not book.

Invented urgency. Slots that are not really running out.

Made up reviews, or placeholder ones you meant to replace.

Claims about your status you cannot evidence, such as best in the country.

And do not treat for entertainment purposes only as a magic phrase that makes anything above it acceptable. It does not. What protects you is not making the claim in the first place.

Testimonials, done properly

Ask for honest feedback rather than a good review. Get permission in writing before you use a private message. Keep the meaning when you shorten it. Protect the person's identity, first name and county at most. And if somebody complains publicly, answer warmly and briefly without ever referring to anything they discussed in their reading.

Worksheet

My plan for being found

Pick three routes. Not eight. Three that you will actually do every week for six months.

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Module five Course contents

Going Professional, Module Six. Part of the Clear Cut Tarot Method by Soriah School of Tarot.

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